Hewitt Studios | Arash Motor Company
Hewitt Studios are architects, product and urban designers based in Bath, UK. We are passionate advocates of sustainable architecture and socially-responsible design.
sustainability, sustainable, architects, architecture, Bath, bath-based, award-winning, south-west, UK, environmental
portfolio_page-template-default,single,single-portfolio_page,postid-2859,eltd-core-1.0.3,ajax_fade,page_not_loaded,,borderland-ver-1.15, vertical_menu_with_scroll,smooth_scroll,paspartu_enabled,paspartu_on_top_fixed,paspartu_on_bottom_fixed,wpb-js-composer js-comp-ver-6.3.0,vc_responsive

Arash Motor Company

Arash Motor Company

The project was conceived in conversation with Arash Motor Company founder Arash Farboud when he revealed that, rather than pursuing the traditional ‘promotion through showroom’ sales model, he was looking for a more innovative way to showcase the AF-10. We suggested displaying it on some form of demountable architecture at a number of prestigious international automotive events, such as the Geneva Motor Show, the Monaco Grand Prix, Le Mans and the Goodwood Festival of Speed.

Our concept was for a mobile “UFO” – a streamlined metallic display shell, whose fluid form echoes the aerodynamic flows of the AF-10.


12th April 2007


Architecture, Design, Retail