We are delighted to have completed the Morgan Motor Company‘s newest dealership in London, spearheading the company’s retail transformation. The destination showroom, Morgan Works London – situated in the historic Astwood Mews in Kensington – is equipped to sell both new and used Morgan cars, as well as offering an aftersales capability backed up with factory resource.
Following extensive redevelopment – the style of which mirrors our recently opened Morgan Experience Centre at the company’s Malvern home – the dealership features use of Morgan’s core materials: wood, leather, and aluminium, in its design. The space includes a ‘speccing pod’, gallery room with feature lighting inspired by traditional coachbuilding techniques, and can display up to five vehicles. It welcomes new and existing Morgan customers, while also serving as a brand touchpoint for Morgan enthusiasts.
Architecture, Creative Re-Use, Featured, Retail